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About José-Carlos

José-Carlos García-Rosell currently serves as a Professor of Business Ethics at the Oulu Business School, University of Oulu. Before this role, he held the position of Senior Lecturer in Responsible Tourism Business at the University of Lapland. In addition to his current role, he holds Associate Professor positions with a focus on Corporate Social Responsibility in Tourism at both Tampere University and the University of Maribor.

José-Carlos is an editorial member for academic journals including Business & Society, Journal of Vacation Marketing, and The Finnish Journal of Tourism Research. He contributes actively as a panel member of the Finnish Publication Forum (JUFO). Beyond academia, he serves on the advisory council of Fanimal and acts as a jury member of Green Key Finland

José-Carlos holds a position on the board of the European Business Ethics Network (EBEN) - Finland and is a member of the Finnish Society for Tourism Research.

Fields of Work

José-Carlos engages in the domains of Corporate Social Responsibility (CSR), Business Ethics, and Responsible Management Education. Taking a pragmatic approach, he explores conceptual frameworks and methodologies that help work towards more responsible business practices. His current research agenda is centered on four interconnected areas: human-animal relations in organizations, non-human stakeholders, responsible tourism business, and experiential learning.

His work has been published in journals such as the Journal of Business Ethics, Management Learning, Journal of Marketing Management, Journal of Sustainable Tourism, Tourism Geographies, Tourism Recreation Research, and Journal of Teaching in Travel & Tourism. He has also written several chapters for books published by Routledge, Palgrave McMillan, Springer, and DeGruyter.


For more information, please check José-Carlos' projects, and publications, or visit his ResearchGate site. 


Educational Background

José-Carlos gained a Master's Degree in Agricultural Economics from the BOKU - University of Natural Resources and Life Sciences, a Master's Degree in Emerging Media from the Tampere University of Applied Sciences, a Licentiate's Degree in Marketing from the Oulu Business School, and a Ph.D. in Management from the University of Lapland.

He has certificates in pedagogical studies (University of Lapland), international project management (Lapland University of Applied Sciences), and sustainability evaluation (Vienna University of Economics and Business/International Institute for Industrial Environmental Economics at Lund University). He also holds a diploma in tour guiding.

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