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About José-Carlos

José-Carlos García-Rosell is a Professor of Business Ethics at the Oulu Business School and a Senior Lecturer of Responsible Tourism Business at the University of Lapland. He also holds Associate Professor positions in Corporate Social Responsibility in Tourism at Tampere University and the University of Maribor. José-Carlos is the Director of the Master's degree program "Tourism, Culture, and International Management" (TourCIM).

José-Carlos serves as an editorial member of Business & Society, Journal of Vacation Marketing, and The Finnish Journal of Tourism Research. He is also a panel member of the Finnish Publication Forum (JUFO), a member of the advisory council of Fanimal, and a jury member of Green Key Finland. He was the principal investigator of the action area “Responsible Tourism Planning for Sustainable Business and Economies” which is part of the Academy of Finland's profiling research project “Balanced Tourism: Responsible Tourism Planning”.

José-Carlos is a board member of the European Business Ethics Network (EBEN) - Finland and a member of the Finnish Society for Tourism Research.

Fields of Work

José-Carlos works in the fields of Corporate Social Responsibility (CSR), Business Ethics, and Responsible Management Education. Adopting a discursive and stakeholder perspective, he explores conceptual frameworks and methodologies that help work towards more responsible business practices in tourism. His current research agenda builds on these fields and comprises four main areas: human-animal relations, sharing economyresponsible tourism experiences, and experiential learning.

His work has been published in journals such as the Journal of Business Ethics, Management Learning, Journal of Marketing Management, Journal of Sustainable Tourism, Tourism Geographies, Tourism Recreation Research, and Journal of Teaching in Travel & Tourism. He has also written several chapters for books published by Routledge, Palgrave McMillan, Springer, and DeGruyter.

For more information, please check José-Carlos' projects, publications, or visit his ResearchGate site. 


Educational Background

José-Carlos gained a Master's Degree in Agricultural Economics from the BOKU - University of Natural Resources and Life Sciences, a Master's Degree in Emerging Media from the Tampere University of Applied Sciences, a Licentiate's Degree in Marketing from the Oulu Business School, and a Ph.D. in Management from the University of Lapland.

He has certificates in pedagogical studies (University of Lapland), international project management (Lapland University of Applied Sciences), and sustainability evaluation (Vienna University of Economics and Business/International Institute for Industrial Environmental Economics at Lund University). He also holds a diploma in tour guiding.

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