Teaching | José-Carlos García-Rosell
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Teaching Philosophy

Critical Reflection and Reflexivity

Jose-Carlos Garcia-Rosell_Finland


Teaching, for me, means helping students learn how to learn and understand their social worlds. I put an emphasis on supporting students to develop critical thinking and reflexivity, which I see as vital to responsible business. While critical thinking refers to the skills needed to deal with ethical issues in today's complex business environments, critical reflexivity is the ability to question business-as-usual in a search for more responsible business practices. My understanding of teaching is in line with the postmodern perspective on experiential learning and to relational social-constructionist orientation to management learning. Following these educational perspectives, learning is, for me, a long-life process embedded in our social relations and interactions.

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Through experiential learning pedagogies, I aim to encourage students to feel inspired and personally engaged in their learning by reflecting on complex business and society issues from different stakeholder perspectives. This is essential for educating the responsible tourism leaders of tomorrow. Being disposed to critical thinking and reflexivity allows professionals to be open-minded, inquiring, mindfulness, caring and eager to critically evaluate contemporary management practices and decision making. These are among the essential dispositions that students should develop in order to transform old ways of organizing, managing, and relating to stakeholders in tourism.

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If you would like to learn more about my teaching philosophy, please feel free to contact me.

Teaching Experience

Undergraduate, graduate, doctoral and executive education

I have lectured undergraduate and graduate courses on topics around CSR, Business Ethics, Sustainable Marketing, Responsible Tourism Business, Foresight & Service Design, and Destination Management. I have extensive experience with different pedagogies and learning methods. I always put effort into bringing practical insights into the classroom by relying on social media, audiovisual material, guest lecturers, and assignments planed in collaboration with practitioners. I also have experience in executive MBA education, mentoring hackathons and in planning and implementing international courses. During 2013-2015, I successfully received funding from the Finnish-Russian Study programme (CIMO) to implement four graduate courses with Russian partner universities.


I supervise several Master's theses and doctoral dissertations. Several of my students have been nominated and received a "Best Thesis Award" recognition. I have participated in the curriculum development of the management and tourism degree program at the University of Lapland. I have also served on different advisory boards focusing on the development of graduate and doctoral education. I have written several articles and book chapters dealing with experiential learning, Problem-Based Learning (PBL), Critical Reflexivity, and Storytelling. I was nominated for the “Best Teacher of the Year” award at the University of Lapland in 2014.


If you would like to learn more about my teaching experience, please feel free to contact me.

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Educating the responsible tourism professionals of tomorrow.

Courses 2022-2023

Corporate Social Responsibility and Ethics

Two Pens on Notebook

In this master-level course, we explore the many perspectives of corporate social responsibility (CSR) and sustainable business. It gives students an overview of the most important CSR concepts and theories, as well as analyzes the connections of CSR to consumption practices, strategic thinking, and business ethics.

Designing Tourism Futures

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This master-level course invites students to critically evaluate the role of foresight and service design in developing tourism service concepts that are economically, socially, culturally, and environmentally responsible. Students conceptualize, plan, implement, and assess a service design process that considers different stakeholders as well as broader foresight issues.

Thesis Seminar

Keyboard and Mouse

In the thesis seminar, students go through the different phases of the thesis process, developing the theoretical and methodological perspective of their thesis. They learn to present and defend their research in front of an academic audience. During the seminar, students develop their research plan and start writing their thesis according to the principles of good scientific practice.

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Ethical principles

My teaching is based on fairness and respect

  • Responsibility for promoting positive Iearning experiences and the reinforcement of learners' self-esteem.

  • Equal and fair treatment of all students independent of race, religious believes, gender, age, etc.

  • Fair evaluation criteria and process

  • Respect for opinions and points of view as long as they are not offensive to myself or another student

  • Confidentiality and protecting the information of each individual student

  • Respect for students’ knowledge and experiences

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